About 40 years ago, before any attorney recognized luxury, fashion or beauty as a "specialty" practice, Dentons' lawyers were specializing in those areas. This was thanks to a few key clients, which became the leaders of those industries and still are today. So we believe that our team's experience is second to none and covers all aspects of the industry.

Whether you produce ready-to-wear, couture, cosmetics or accessories, Dentons can advise on every aspect of your legal and business needs—product design, manufacturing, licensing, franchising, sales, distribution, financing, sourcing, business development and more.

The fashion and luxury industry features unique characteristics: fast-moving product cycles, durability, heritage, globalization of trends and styles.

We share resources with other actors in this industry such as trademark advisers, architects and designers, international trade fair organizers, and fashion and designers' councils. Your brand is your core asset; you have to be alert to counterfeiting and copyright and trademark infringements. You also have to organize a global manufacturing and supply chain, and navigate import, certification and retailing laws.

Dentons can work with you to meet and overcome these challenges—a partnership driving the success of your brand. And a partner that brings experience shaped by some of the world’s best-known luxury brands.

Our clients range from innovative startups to iconic jewelry houses and world-famous fashion and apparel brands, legacy interior design editors, leading hotels and resorts, and luxury book publishers. We can address your needs as an individual business owner, a family-owned business, an institutional investor, a private equity fund or a multinational company.

We service your end-to-end operations. We advise on real estate, business and tax structure, staff employment and reputation protection. We make sure your boutiques are completed on schedule and deliver the ultimate shopping experience.

Whether your business is fashion, fragrance, cosmetics, fine wines, jewelry, watches, tableware, fine arts, furniture design, hospitality or publishing—together we’re a fashionable choice.

Look to our lawyers for effective solutions across the luxury goods, fashion and beauty sectors, including:

• Corporate and business transactions, including M&A and factoring
• Complex licensing
• Distribution and franchising
• Data protection and security
• Employment and labor law
• Intellectual property, including trademark, copyright, patent strategies, development, protection and enforcement
• Internet, e-commerce and social media
• Litigation
• Real estate leasing
• Regulatory and competition
• Strategic sourcing and outsourcing
• Tax

Recognition

Managing IP names nine Dentons partners to IP Stars 2014 guide

April 24, 2014

Managing Intellectual Property has named nine Intellectual Property and Technology (IP&T) Dentons partners from offices around the country in the second edition of its annual “IP Stars” guide, a definitive resource on the leading IP expertise in the United States. The selected Dentons partners are designated as individual “IP Stars” in recognition of their specific experience in a variety of sectors and depth of knowledge in complex IP matters.

Insights

Australia's competition regulator targets return, exchange and refund policies

March 7, 2025

Australia: Australia’s competition and consumer protection regulator, the ACCC, has audited over 2,000 retail websites and flagged concerns about widespread potential contraventions of the Australian Consumer Law in online terms and conditions regarding the right to exchange, refund or return goods. This sweep reflects the ACCC’s enforcement priorities in 2025.

Hair and beauty - a "creative" exception to the commercial premises prohibition

February 28, 2025

Australia: If commercial premises are prohibited in a zone, a use for “creative purposes” may be otherwise permissible. We explore the Court’s reasoning in Solid Gold Custodians Pty Ltd ATF SGH Property Trust v Inner West Council [2024] NSWLEC 1835 (Solid Gold) which examined whether a hair and beauty salon was permitted within an industrial zone.

Australia expected to regulate dark patterns and other unfair trading practices in 2025

January 13, 2025

Australia: Late in 2024, Australia’s Commonwealth Government sought feedback on proposals to prohibit unfair trading practices.  Being targeted are certain practices relating to subscriptions, or drip pricing, dynamic pricing, requiring online accounts (instead of guest checkouts for online transactions), erecting barriers to accessing customer support and other types of practices known as “dark patterns”.  Reforms are expected in 2025 – and they will be impact most businesses – especially online businesses carrying on business in Australia who transact with consumers or small businesses. 

View all insights for Luxury, Fashion and Beauty

News and Events

Recent Press Releases

Dentons Paris advises REVOLVE Group, Inc. on the acquisition of the prestigious French Haute Couture and luxury fashion brand, Alexandre Vauthier

July 2, 2024

Dentons Paris advised REVOLVE Group, Inc. (NYSE: RVLV), the online fashion destination for the next-generation consumer, on the acquisition of a majority stake in the prestigious French Haute couture house and luxury fashion brand, Alexandre Vauthier. 

Dentons advises Verlinvest on its acquisition of a stake in Cible Skin

February 16, 2024

Dentons Paris advised Verlinvest in its acquisition of a minority stake in the French luxury skincare brand, Cible Skin.

Dentons in South Africa announces two partner promotions as its growth continues

April 6, 2022

Dentons in South Africa has announced the promotion of two new partners. Muhammad Patel and Robert Parring, whose roles commenced effective 1 April 2022. The announcement came at a time where the firm proudly celebrated its 10-year anniversary and sees continued growth both in SA as well as across Africa, where it is now present in 11 countries and 82 globally.

View all press releases for Luxury, Fashion and Beauty