When the risk of copying your invention is high, the need for comprehensive protection is greater. Be warned—the copying of unique inventions is virtually instantaneous in today’s marketplace and potential investors will only enter discussions if your intellectual property is protected locally and globally.

Navigating the law of intellectual property is complicated. Whether you are a creator, supplier or user of original work, look to our global practice to protect your interests from the outset and reinforce your rights throughout your business journey.

Rely on our extensive experience working with entrepreneurs, national businesses, multinational companies, patent attorneys, accountants and other business partners in both traditional and emerging industries. You can count on us to help develop, protect and manage your intangible assets—be they inventions, brands, trade secrets, copyrights, licenses, contracts, confidential information, reputations, trading names, databases or domain names.

We are a member of your team, collaborating with you seamlessly as we help you maximize your commercial objectives and minimize your exposure to risk, so you don’t lose ground to your competitors. This involves safeguarding your start-up by conducting an audit to identify what needs to be protected and forward-thinking agreements and filings to protect those interests.

As your business grows, and you seek to acquire or invest in other brands, we assess the strengths and weaknesses of the opportunities. Where you are building technology improvements, we advise on all aspects from e-commerce and procurement, to outsourcing, privacy and data storage.

When crises arise, we stand by with strategic advice on injunctions, brand and reputation protection, competitors’ actions, the departure of key employees, loss of data and other unexpected events.

While we prefer to resolve disputes out of court, we offer strong and focused litigators driven to achieve your desired outcome on patent, trade mark and copyright infringements or technology issues.

More recently we have achieved those outcomes for media companies, social media networks, government departments, multinational retail brands, medical device companies, manufacturers, retailers, banks and professional service providers.

With experienced colleagues located around the world, in partnering with us, you benefit from our global presence. We protect you wherever you do business around the world.

Recognition

WTR 1000 2025: Dentons’ lawyers among world’s leading trademark professionals

February 3, 2025

The World Trademark Review has highly ranked Dentons in the 2025 edition of WTR 1000 – the directory recognizing the world’s leading trademark legal services providers and practitioners. 

Fourteen Dentons lawyers recognised in Chambers and Partners 2025

December 16, 2024

Fifteen Dentons lawyers from Australia and Papua New Guinea have been recognised in the Chambers and Partners Asia-Pacific 2025 Guide. 

WTR 1000 2024 recognizes Dentons’ lawyers among world’s leading trademark professionals

February 15, 2024

The World Trademark Review has highly ranked Dentons in the 2024 edition of WTR 1000 - the directory recognizing the world’s leading trademark legal services providers and practitioners. Dentons received 45 individual lawyer rankings, reflecting the quality of its service offering and strong market reputation of its intellectual property lawyers.

View all recognition for Intellectual Property and Technology in Australia

Insights

Australia's competition regulator targets return, exchange and refund policies

March 7, 2025

Australia: Australia’s competition and consumer protection regulator, the ACCC, has audited over 2,000 retail websites and flagged concerns about widespread potential contraventions of the Australian Consumer Law in online terms and conditions regarding the right to exchange, refund or return goods. This sweep reflects the ACCC’s enforcement priorities in 2025.

Australia expected to regulate dark patterns and other unfair trading practices in 2025

January 13, 2025

Australia: Late in 2024, Australia’s Commonwealth Government sought feedback on proposals to prohibit unfair trading practices.  Being targeted are certain practices relating to subscriptions, or drip pricing, dynamic pricing, requiring online accounts (instead of guest checkouts for online transactions), erecting barriers to accessing customer support and other types of practices known as “dark patterns”.  Reforms are expected in 2025 – and they will be impact most businesses – especially online businesses carrying on business in Australia who transact with consumers or small businesses. 

Doing business in Australia - Establishing a business in Australia

November 18, 2024

Australia: Businesses in Australia are regulated primarily by the Corporations Act 2001.

View all insights for Intellectual Property and Technology in Australia

News and Events

Recent Press Releases

WTR 1000 2025: Dentons’ lawyers among world’s leading trademark professionals

February 3, 2025

The World Trademark Review has highly ranked Dentons in the 2025 edition of WTR 1000 – the directory recognizing the world’s leading trademark legal services providers and practitioners. 

Fourteen Dentons lawyers recognised in Chambers and Partners 2025

December 16, 2024

Fifteen Dentons lawyers from Australia and Papua New Guinea have been recognised in the Chambers and Partners Asia-Pacific 2025 Guide. 

One year on and Unfair Contract Terms are still “fiendishly difficult”

November 1, 2024

It has been 12 months since new Unfair Contract Terms laws were introduced by the federal government. These laws aimed to help small business who often lacked the resources and bargaining power to negotiate terms in standard form contracts with powerful entities. Penalties were also introduced for companies found to have put unfair terms into their contracts.

View all press releases for Intellectual Property and Technology in Australia