UAE 3 April 2014: Dentons Sports Team advised Emirates Cricket Board (ECB) on the recently announced hosting of the Pepsi Indian Premier League (IPL) in the UAE. The Dentons team assisted ECB with the negotiation of the hosting agreement with the Board of Control for Cricket in India (BCCI), the back-to-back hosting agreements with stadia in Abu Dhabi, Dubai and Sharjah and ticketing arrangements with Ticketmaster.

Mr. David East, Chief Executive, ECB stated, "We are excited to see the best players in the world play on our shores and in front of the UAE fans. The UAE is home to sports-loving people, it has wonderful cricket facilities, and the sport is run by a body – the Emirates Cricket Board – that loves the game, and will work tirelessly with the BCCI to deliver a memorable experience in the first leg of the Pepsi IPL 2014”.

With the combination of sports sector expertise and 50 years of experience in the Middle East, Dentons was uniquely placed to assist with bringing the IPL to the cricket loving nation of the UAE.

Dentons Sports Team has advised on various other high profile sporting events and sponsorships in the Middle East, including advising the Qatar 2022 Bid Committee on their successful bid to host the Qatar 2022 World Cup and advising Qatar Sports Investment on the €160m shirt sponsorship of the FC Barcelona for the 2012-2016 seasons. Dentons leading UAE sports practice is recognised in both Legal 500 and Chambers Global, the later noting that Dentons is "highly active in the sports arena, and advises major names on a range of matters including sponsorship agreements and privatisations of clubs".

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