Your trademarks can be your business’s most valuable asset.

Your business is strengthened by working with a team who understands the value and time you have built into your brand, marks and reputation.

Our experienced trademark lawyers have a comprehensive track record in dealing with all aspects of trademarks practice and law including brand development, protection, licensing and disputes.

We provide a full service in relation to management of trademarks and trademark portfolios, including:

• Trademark audits
• Portfolio review and strategic protection advice
• Clearance searches and advice
• Prosecuting trademark applications in Australia
• Filing international trademark applications via Madrid Protocol
• Management of international portfolios
• Business name, domain name and company name registrations
• Oppositions
• Renewals
• Non-use applications
• Pre-enforcement advice
• Trade mark watch services
• Infringement, passing off and misleading and deceptive conduct
• Cease and desist letters
• Court proceedings for trademark infringement, passing off and misleading and deceptive conduct, cancellation of registered trademarks and appeals of Trademarks Office decisions
• Trade mark clearing house registration and domain name watch services, domain name registrations and domain name disputes
• Drafting and negotiating trademark licenses and co-existence agreements
• Domain name protection through Trade Mark Clearing House services
• Customs notices and counterfeit goods strategies

In addition we provide ancillary services and advice in relation to:

• IP ownership and structuring
• Copyright and related rights including databases and designs
• Franchising
• Competition law
• Due diligence reporting for business acquisitions, M&A and IPOs

Recognition

WTR 1000 2025: Dentons’ lawyers among world’s leading trademark professionals

February 3, 2025

The World Trademark Review has highly ranked Dentons in the 2025 edition of WTR 1000 – the directory recognizing the world’s leading trademark legal services providers and practitioners. 

WTR 1000 2024 recognizes Dentons’ lawyers among world’s leading trademark professionals

February 15, 2024

The World Trademark Review has highly ranked Dentons in the 2024 edition of WTR 1000 - the directory recognizing the world’s leading trademark legal services providers and practitioners. Dentons received 45 individual lawyer rankings, reflecting the quality of its service offering and strong market reputation of its intellectual property lawyers.

The 2023 edition of WTR 1000 recognizes Dentons’ lawyers among world’s leading trademark professionals

February 15, 2023

The World Trademark Review has highly ranked Dentons in the 2023 edition of WTR 1000 - the directory recognizing the world’s leading trademark legal services providers and trademark practitioners. With 46 individual lawyer rankings, Dentons continues to solidify its position as a go-to firm for intellectual property.

Insights

Doing business in Australia - Intellectual property

November 18, 2024

Australia: Trade marks in Australia are regulated by the federal Trade Marks Act, and prior registration is strongly recommended, as it provides the owner with exclusive rights to use, license, and assign the trade mark.

Australian wine exports to China bounce back: Unbottling trade mark protection for brand owners

October 24, 2024

Australia: Australian wine exports to China have increased significantly since China lifted its high tariffs on Australian wine in March this year. Australian wineries that export to China should be checking their trade mark portfolios and seeking to protect their brands by applying for a trade mark registration in China, with a view to securing registration before use commences.

Australian Government releases its new draft franchising law for brief consultation period

October 16, 2024

Australia: The Australian federal government released its proposed draft franchising law. This key law regulates the franchising sector as well as certain automotive and machinery dealership agreements and some distribution and licensing arrangements. The draft is a substantial rewrite. This article discusses the key changes and their potential impact on the sector. The government is offering only a very short consultation period ending on 29 October 2024.  The proposed laws are set to commence on 1 April 2025.

View all insights for Trademarks in Australia

News and Events

Recent Press Releases

WTR 1000 2025: Dentons’ lawyers among world’s leading trademark professionals

February 3, 2025

The World Trademark Review has highly ranked Dentons in the 2025 edition of WTR 1000 – the directory recognizing the world’s leading trademark legal services providers and practitioners. 

WTR 1000 2024 recognizes Dentons’ lawyers among world’s leading trademark professionals

February 15, 2024

The World Trademark Review has highly ranked Dentons in the 2024 edition of WTR 1000 - the directory recognizing the world’s leading trademark legal services providers and practitioners. Dentons received 45 individual lawyer rankings, reflecting the quality of its service offering and strong market reputation of its intellectual property lawyers.

The 2023 edition of WTR 1000 recognizes Dentons’ lawyers among world’s leading trademark professionals

February 15, 2023

The World Trademark Review has highly ranked Dentons in the 2023 edition of WTR 1000 - the directory recognizing the world’s leading trademark legal services providers and trademark practitioners. With 46 individual lawyer rankings, Dentons continues to solidify its position as a go-to firm for intellectual property.