Games

Games

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Whether virtual currency or intellectual property, data protection and privacy or tax and corporate structures; in the context of online games, social games, mobile or console games, game developers and publishers face a multiplicity of regulatory and other legal issues unique to the industry. The games sector changes constantly to take advantage of the introduction of new technologies and platforms, and so do the issues. Your customers are global, but the rules and regulations are local. In many cases, issues at the forefront today were unforeseen just five years ago.

Whether you need specialist expertise in IP, licensing, regulatory, data protection or compliance issues, or broader strategic advice, Dentons understands the games sector and knows that it is a business, not a game.

With a deep sector focus and representations that include major global players in the games sector in Europe, Asia and the United States, Dentons brings a unique, multidisciplinary and multijurisdictional focus to our games representations, reaching across multiple practice groups and borders to meet your needs. Call on us to assist you with:

Implementing tax optimized corporate structures for global companies
Privacy, data protection and other regulatory issues on a global scale
Strategic intellectual property portfolio prosecution, management, maintenance and enforcement
Sweepstakes and promotions, lotteries, games of skill and other gambling-related issues
Protecting your interests vis-à-vis third-party investors—banks, venture capital or private equity funds
Strategic advice to perfectly position and grow your business.

Our Global Gaming Group addresses all these aspects and many more. When you need it, you can also draw on our wider expertise in corporate, regulatory, tax, real estate, employment and banking and finance to strengthen your business.

Experience

Bragg Gaming Group: Advising SXV listed Bragg Gaming Group Inc., a next generation gaming group, on the sale of its online media division to SN&CK Media Limited.
Flaregames Holding GmbH: Advising this mobile games developer on two Venture Capital Series A financings by the Venture Funds Accel Partners (London) and T-Ventures (Bonn, Germany).
MediaBrix: Advising this leading provider of end-to-end, in-app and in-game social and mobile advertising solutions for Fortune 500 marketers in its Series B financing with Edison Ventures.
Sony Computer Entertainment Corp: Representing in its acquisition of a number of consumer software entertainment product developers including Incognito Entertainment, Red Zone Interactive, Naughty Dog, Sucker Punch Productions and Zipper Interactive.
TimeWarner Investments: Representing in its investment in Playspan, a leader in virtual currency payment systems for online games, virtual worlds and social network applications.
Venture fund: BASEAK, the law firm, which collaborates with Dentons in Turkey, advised on the $1.8 billion sale of Turkish mobile gaming company Peak to Zynga.

Insights

Ontario bans use of athletes in iGaming advertising and marketing materials

August 30, 2023

On August 29, 2023, the Alcohol and Gaming Commission of Ontario (the AGCO) published updates to the Registrar’s Standards for Internet Gaming (the AGCO Standards), the primary set of regulations governing the provision and consumption of internet gaming (iGaming) in the Province of Ontario, to prohibit the use of athletes and other public figures in iGaming advertising and marketing in Ontario.