Advertising in Canada

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Advertising in Canada

Advertising in Canada

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Regional Capabilities

New technologies, alongside traditional means of communication, give companies many ways to brand, distinguish, differentiate and persuade. Whether the message aims to inform, excite or inspire, anyone with a product or service to offer wants it to be known, appreciated, even adored—but never ignored.

Dentons’ lawyers regularly maneuver in this environment, bringing advantages delivered by the immediacy and intimacy of social media, other new means of communication, and more familiar forms.

Content, however delivered, tells the story, and our lawyers guide you in shaping your messages to work within the regulatory and competitive frameworks in which you travel.

Turn to Dentons to master the details, whether they relate to accuracy and substantiation or to obtaining and leveraging competitive advantage in contentious and noncontentious settings.

Dentons can support you with:

Advertising in regulated industries (alcohol, tobacco, pharmaceuticals/life sciences)
Copy clearance
Mergers & acquisitions, joint ventures, strategic alliances, licensing, sponsorship, merchandising and other transactions
Strategic intellectual property portfolio prosecution, management, maintenance and enforcement
Comparative advertising and legitimate fair use of third party trademarks and copyright
Sweepstakes and promotions, lotteries, games of skill and other gambling-related issues
Consumer protection and other regulatory advice
Privacy, data protection, computer forensics and e-discovery lab
Litigation, arbitration and mediation of disputes
Governmental relations

Experience

Advertisers and advertising platforms: Advising on service agreements, sponsorship agreements, data collection and analytics, branding issues and advertising standards.
Digital media and online businesses: Advising in connection with compliance and corporate social responsibility issues. These include website terms of use, social media, privacy, marketing, and age and territory specific content requirements.
Communications, media, and technology businesses: Advising in connection with the negotiating and drafting of licence agreements for music and audiovisual content, for use on broadcasting, online, and social media platforms.
Canadian and multi-national businesses: Advising in connection with Canada's Anti-Spam (CASL) and Privacy laws, including audits; review of websites, databases, contracts, communications and operations; and developing client internal policies.
Broadcasters and content distributors: Advising in connection with corporate and regulatory requirements for service launch and ongoing operations. This specialized advice addresses programming, affiliation and related agreements.
Canadian and multi-national manufacturers, retailers, and agencies: Advising in connection with advertising and marketing issues, including advertising standards across Canada, contests, and competition matters.

Insights

Producing in Canada

November 21, 2023

Canada is recognized as a major player in film, television and interactive digital media production. The growth of Canada’s multibillion-dollar production industry is attributable to our high-standard facilities, competent workforce, physical and cultural proximity to the United States, as well as many favourable economic factors. These include lower location and production costs than in the US and Europe, a good exchange rate, and advantageous government tax incentives and funding policies.

5th Annual Dentons Data Summit

September 27, 2023

Canada: Our 5th annual Dentons Data Summit, held on September 27th, tackled the foremost concerns voiced by our clients. From the challenges of implementing the new Québec privacy law to the intricacies of de-identification and anonymization, we delved into the cutting-edge trends we've encountered in our day-to-day work.

Ontario bans use of athletes in iGaming advertising and marketing materials

August 30, 2023

On August 29, 2023, the Alcohol and Gaming Commission of Ontario (the AGCO) published updates to the Registrar’s Standards for Internet Gaming (the AGCO Standards), the primary set of regulations governing the provision and consumption of internet gaming (iGaming) in the Province of Ontario, to prohibit the use of athletes and other public figures in iGaming advertising and marketing in Ontario.