Dentons has been ranked fifth place in the 2017 Acritas Asia Pacific Law Firm Brand Index, marking the Firm’s first top 5 ranking in the Asia Pacific Index. This follows the Firm’s recent ranking in the Acritas Global Elite Law Firm Brand Index.

Dentons’ position was secured as a result of high scores across categories which include top of mind awareness, favourability, consideration for domestic and multi-jurisdictional top-level deals and litigation, usage for high value work by Asia Pacific clients and inbound usage for such work among international clients.

“This recognition from Acritas is a positive endorsement of our global strategy and reflects our approach to stay ahead of the curve by anticipating our clients’ needs and developing our service delivery across the globe,” said Elliott Portnoy, Dentons’ Global CEO.

Global Chairman Joe Andrew added, “The continued support of our clients validates our vision to become the law firm of the future now, and demonstrates that our simultaneous focus on innovation, quality and growth have uniquely positioned us in a very crowded landscape.”

Acritas research shows that this year, more Asia Pacific businesses expect an increase in their overall and international legal spend than other parts of the world. Law firms seeking to capitalize on this may need to shift away from high hourly partner rates and use innovative alternative delivery structures in order to be profitable. Asia Pacific clients also place a premium on consistency, since many of their legal needs span multiple geographic borders. Law firms do best when their team serves the client as one unit, and builds multi-tiered firm-client relationships.

The ranking of domestic and international firms was compiled from the responses of 491 senior in-house counsel at organisations in 11 Asia Pacific countries, collectively spending US$1.8 billion on legal services annually. 

In the 2016 Acritas Global Law Firm Brand Index, based on the responses of 1,100 purchasers of legal services from multinational organisations with more than US$1 billion in revenue, Dentons ranked 11th place. Dentons is one of the only six firms in the Acritas Global Elite top 20 to have improved its rankings in 2016.

About Dentons

Across over 80 countries, Dentons helps you grow, protect, operate and finance your organization by providing uniquely global and deeply local legal solutions. Polycentric, purpose-driven and committed to inclusion, diversity, equity and sustainability, we focus on what matters most to you. www.dentons.com